Boston Bruins: It's In Our Blood
For Boston Bruins fans this isn't just sport, it's a way of life, as this spot by MMB proves.
Credits
powered by
- Editing Company Lost Planet
- Grade The Mill New York
- Music Found Objects
- Sound Design Soundtrack Boston
- Editor Max Keopke
- Director of Photography Steve Schinnerer
- Art Director Travis Robertson
- Copywriter Brian Hayes
- Copywriter Greg Almeida
- Executive Creative Director Greg Almeida
- Executive Creative Director Travis Robertson
- Director Travis Robertson
- Director Greg Almeida
- Producer Erik Mygrant
- Producer Sara Ventetuolo
- Colourist Fergus McCall
- Sound Designer Mike Secher
Credits
powered by
- Editing Company Lost Planet
- Grade The Mill New York
- Music Found Objects
- Sound Design Soundtrack Boston
- Editor Max Keopke
- Director of Photography Steve Schinnerer
- Art Director Travis Robertson
- Copywriter Brian Hayes
- Copywriter Greg Almeida
- Executive Creative Director Greg Almeida
- Executive Creative Director Travis Robertson
- Director Travis Robertson
- Director Greg Almeida
- Producer Erik Mygrant
- Producer Sara Ventetuolo
- Colourist Fergus McCall
- Sound Designer Mike Secher
Following last Tuesday's win against the Tampa Bay Lightning, NHL team The Boston Bruins have released this love letter to their fans.
Created by Boston-based agency MMB and directed by Travis Robertson and Greg Almeida, the spot is a celebration of the team clinching their spot in the 2017 Stanley Cup Playoffs. The campaign includes TV, online video, digital, social, billboards, transit takeovers and over 150,000 posters distributed citywide.
Unlike traditional sports advertising, this spot features no professional athletes or hockey footage, only the fans themselves - and the obsessive passion they bring to the sport.
Connections
powered by
- Agency MMB
- Editing Company Lost Planet
- Grade The Mill New York
- Music Found Objects
- Colourist Fergus McCall
- Copywriter Greg Almeida
- Copywriter Brian Hayes
- Director Greg Almeida
- Executive Creative Director Greg Almeida
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