Samsung: New Normal
Leo Burnett showcases the ease with which younger generations use technology to their benefit in new Samsung spot.
Prev
Post
Next
Post
Credits
powered by
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Leo Burnett USA/United States of America
- Grade MPC London
- Visual Effects MPC London
- Executive Producer Matt Blitz
- Executive Producer Meghan Lang
- Executive Producer Charlie Cocuzza
- Executive Producer Elexis Stern
- Chief Creative Officer Britt Nolan
- Director Mark Zibert
- Producer Anita Wetterstedt
- Producer Bonnie van Steen
- Creative Director Vince Cook
- Creative Director Colin Selikow
- Post Producer Goutham Hampankatta
- Post Producer Nicole Saccardi
- Colourist Ricky Gausis
- Global Chief Creative Officer Mark Tutssel
Show full credits
Credits powered by
Credits
powered by
- Agency Leo Burnett USA/United States of America
- Grade MPC London
- Visual Effects MPC London
- Executive Producer Matt Blitz
- Executive Producer Meghan Lang
- Executive Producer Charlie Cocuzza
- Executive Producer Elexis Stern
- Chief Creative Officer Britt Nolan
- Director Mark Zibert
- Producer Anita Wetterstedt
- Producer Bonnie van Steen
- Creative Director Vince Cook
- Creative Director Colin Selikow
- Post Producer Goutham Hampankatta
- Post Producer Nicole Saccardi
- Colourist Ricky Gausis
- Global Chief Creative Officer Mark Tutssel
To further promote the launch of Samsung's new Galaxy S8 (make sure you also check out Ostrich, released earlier this month), Leo Burnett has unveiled a new spot, chronicling the way in which technology has become an extended form of expression for younger generations.
Helmed by Mark Zibert, the spot continues the brand's #DoWhatYouCant campaign and shows, perhaps worryingly so, how few technological barriers there are among kids. Keep up parents!
Connections
powered by
- Agency Leo Burnett USA
- Grade MPC London
- Production Imperial Woodpecker
- Visual Effects MPC London
- Chief Creative Officer Britt Nolan
- Colourist Ricky Gausis
- Creative Director Colin Selikow
- Creative Director Vince Cook
- Director Mark Zibert
- Executive Producer Matt Blitz
- Executive Producer Meghan Lang
- Executive Producer Elexis Stern
- Executive Producer Charlie Cocuzza
- Global Chief Creative Officer Mark Tutssel
- Producer Bonnie van Steen
- Producer Anita Wetterstedt
Unlock this information and more with a Source membership.
