Adam Epstein on the US's Cannes Contenders
Adam Epstein editor at PS260 tips Samsung, Spotify, and FraudNY for Cannes Glory.
Samsung #DoWhatYouCant: Ostrich; The New Normal
I think these Samsung spots are excellent. Ostrich is an impressive blend of humour, next-level CGI, music and sound design. Really great storytelling. The New Normal however has stuck in my mind. The scope and humanity shown in the spot is a hopeful glimpse into an idealised technological future. It’s a forward thinking, inspirational daydream.
Spotify, Rap Caviar; Global Warming is Real...Let’s Dance; Play This at My Funeral
On the more comedic end of the spectrum, Spotify’s recent series of artists discussing bizarre playlists that contain their music is great. Clean, solid execution with a dry sense of absurdity.
FraudNY Insurance Fraud Destroys Families
A PR effort from The New York Alliance Against Insurance Fraud (NYAAIF). It makes me question what I thought I knew about craft and messaging. If the measure of an ad’s impact is how it stays with you, then there hasn’t been a spot I’ve thought about more lately.
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