Double addition for BETC London

Advertising agency BETC London has announced the appointments of Genevieve Sheppard and Alexandra Kelly as head of film and creative services director respectively. Shepherd started her career in documentary and television production in Toronto and New York. Following this, she moved to London and into advertising, where she joined BBH and then Wieden+Kennedy where she worked as a TV producer. Kelly started her career as an artists’ agent and producer at Serlin Associates representing fashion and beauty photographers, and then at Pocko representing illustrators and animators. She went on to work at W+K London as a project manager and art buyer, before joining the Government Digital Service (GDS) where she ran a creative team of filmmakers, writers and designers.