Pablo Del Campo Launches New Agency

Acclaimed Argentine creative Pablo Del Campo, the former worldwide creative director of Saatchi & Saatchi, has just opened his own creative agency, Del Campo Global.  

Headquartered in Buenos Aires, but with an international reach, the new shop "will be dedicated to the development of sustainable content for brands, generating strategies and actions created specifically for [clients]". It marks Del Campo's return to adland after leaving Saatchi & Saatchi in 2016, under a strict two-year non-compete clause. 

This isn't the award-winning creative's first rodeo: he set up Del Campo Saatchi & Saatchi Buenos Aires back in 2000, catapulting the agency up the creative rankings with campaigns such as The Teletransporter for Andes Beer [below] and The Battle of the Surfaces, a tennis match in which Roger Federer and Rafa Nadal played on a half-grass, half-clay court court. He then repeated his success in Spain, relaunching Saatchi & Saatchi's Madrid office under the Del Campo banner.

"Our purpose is not to compete with the agencies, our spirit is to add, generate business opportunities that provide an advantage to customers, capitalizing on all these years of experience of my work with major brands, both in Argentina and in the world,” says del Campo of his new venture, in which he will be joined by director Javier Vázquez and several "solid multidisciplinary teams" whom he has worked with throughout his career.  

"I was always convinced that the difference in our profession is to be able to generate ideas that transcend an advertisement, that can impact and take off when going further," adds Del Campo. "Today it is wonderful to come back and have time to think alongside the customer - how to go on this road together. Time to think, a real differential in my career, always with my main focus being to get business opportunities for advertisers."