Grey is strengthening its presence in France by developing a strong creative hub with specialist capabilities through a re-brand of Grey Paris to FamousGrey Paris and the recent acquisition of Sensio. The two agencies will work together to create a fully integrated offering for clients in the region.
Sensio, now SensioGrey, is a full-service digital agency founded in 1998 by Grégory Pascal, who will continue to lead the agency alongside MD Lucas Denjean.
FamousGrey Paris will work alongside its Belgian sister agency following the acquisition of creative agency Famous last year. Established 15 years ago by Marc Fauconnier, Famous was one of the largest independent agencies in Belgium. Famous, with Grey’s ‘Famously Effective’ ambition reflected in the agency name, mirrors not only Grey’s strong creative reputation, but also its agency culture, signalling a meeting of both minds and philosophies. Marc Fauconnier, in his as role President, will now oversee FamousGrey in both Belgium and France.
FamousGrey Paris has taken this opportunity to promote Géraldine Carlioz to CEO, who will bring new energy into the agency whilst ensuring a seamless transition for clients. Placing creativity at the heart of the agency's approach, has also appointed the multi award-winning creative leadership team, Régis Boulanger and Romain Repellin, as creative directors.
“One hundred years after Grey was founded in New York by two young entrepreneurs, we once again find ourselves in a world and an industry that is facing profound changes. France has always been a very important market for Grey and our Centennial year presents the perfect opportunity to reinvent ourselves in response to the needs of the 21st Century for the benefit of our clients”, says Grey Europe -president & CEO, Alain Groenendaal.
