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Breast Cancer Now – Breast Cancer Now: 2050

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We've all wished for the chance to turn the clock back - but a new campaign for Breast Cancer Now shows that for many sufferers of the disease, time travelling to the future is their only hope of survival. 

The heart-wrenching two-minute film follows a young girl's secret science project, as she studies textbooks, watches quantum theory videos and raids the house for objects to build a time machine in order to transport her mother, who is suffering from breast cancer, to 2050 - the date by which Breast Cancer Now aims to make all deaths from the disease preventable.   

The spot was directed by Great Guns Duncan Christie.

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