Hyundai: Ref to the Rescue
A Hyundai-driving referee gets involved in a kid's soccer game and comes up with an ingenious plan to finish it early, so the parents can watch the Super Bowl on time, in this ad from INNOCEAN.
Credits
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- Production Company Hungry Man
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Credits
powered by- Production Company Hungry Man
- Editing Company Whitehouse Post
- Grade The Mill New York
- Sound Design Lime Sound Design
- Editor Emma Platek
- Editor Heidi Black Assistant
- Director of Photography Scott Henriksen
- Art Director Jose Eslinger
- Copywriter Carissa Levine
- Executive Producer Caleb Dewart
- Executive Producer Dan Duffy
- Executive Producer Jacki Sextro
- Executive Producer Kevin Byrne
- Executive Producer Mino Jarjoura
- Executive Producer Nicolette Spencer
- Chief Creative Officer Eric Springer
- Director Bryan Buckley
- Director Dave Laden
- Producer Josh Rothfeld
- Producer Kira Linton
- Colourist Adam Scott
- Sound Designer Michael Anastasi
- [group] Creative Director Jeff Bossin
- [group] Creative Director Barney Goldberg

Credits
powered by- Production Company Hungry Man
- Editing Company Whitehouse Post
- Grade The Mill New York
- Sound Design Lime Sound Design
- Editor Emma Platek
- Editor Heidi Black Assistant
- Director of Photography Scott Henriksen
- Art Director Jose Eslinger
- Copywriter Carissa Levine
- Executive Producer Caleb Dewart
- Executive Producer Dan Duffy
- Executive Producer Jacki Sextro
- Executive Producer Kevin Byrne
- Executive Producer Mino Jarjoura
- Executive Producer Nicolette Spencer
- Chief Creative Officer Eric Springer
- Director Bryan Buckley
- Director Dave Laden
- Producer Josh Rothfeld
- Producer Kira Linton
- Colourist Adam Scott
- Sound Designer Michael Anastasi
- [group] Creative Director Jeff Bossin
- [group] Creative Director Barney Goldberg
Ever felt slowed down by your kids, especially when there's something much more important to do? Like watch the Super Bowl?
In this Hyundai spot from INNOCEAN, parents can relate as they're stood on the sidelines watching their kids play soccer and left twiddling their thumbs, wishing they could be at the Super Bowl party already.
Luckily a Hyundai-driving referee gets involved and comes up with an ingenious plan to finish the game early.
If any parents are stuck in this situation come Sunday, take note.
Directors Dave Laden and Bryan Buckley helmed this through Hungry Man.
Connections
powered by- Agency Innocean USA
- Editing Company Whitehouse Post
- Grade The Mill New York
- Production Hungry Man
- Sound Design Lime Sound Design
- Chief Creative Officer Eric Springer
- Colourist Adam Scott
- Director Bryan Buckley
- Director Dave Laden
- Director of Photography Scott Henriksen
- Executive Producer Jacki Sextro
- Executive Producer Mino Jarjoura
- Executive Producer Caleb Dewart
- Executive Producer Dan Duffy
- Executive Producer Kevin Byrne
- Group Creative Director Jeff Bossin
- Group Creative Director Barney Goldberg
Unlock this information and more with a Source membership.