Intuit: A Giant Story

You've probably never heard of Intuit Inc., the corporate behemoth behind TurboTax, QuickBooks, Mint and Turbo, but it's aiming to change that with the launch of its first brand campaign.

Created together with agency of record, Phenomenon, the campaign centres around an ambitious four-minute animated film, A Giant Story, directed by againstallodds and produced by Passion Animation Studios.   

Set in a futuristic world of giant robots, the stunning short showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves through the story of a budding entrepreneur who enlists the 'Power of Giants' to help grow her friend's floristry business.   

As well as the long-form film, the campaign includes a separate 15-second spot Super Bowl spot, airing this Sunday.

Look out for a Q&A with againstallodds as part of our Super Bowl coverage next week.