2018 ANDY Award Winners Announced

The ADVERTISING Club of New York’s 2018 International ANDY Awards has announced this year’s winners.

The ANDY Awards is the first advertising creative award show of the season, and the first advertising award show to allow people to see inside the jury room with a special, live Facebook video feed which allowed people to watch the jury deliberations as they happened.

McCann New York won the show’s top honour, claiming the Best in Show GRANDY Award for Fearless Girl for client, State Street Global Advisors.

Above: This year's GRANDY was awarded to Fearless Girl.

Wieden+Kennedy won the Bravery Award for Nike Breaking 2, while McCann Worldgroup won the Social Good ANDY for its Immunity Charm campaign for the Ministry of Public Health, Afghanistan.

Above: Nike Breaking 2, which won the Bravery Award

Above: The Immunity Charm campaign for the Ministry of Public Health, Afghanistan, which won the Social Good ANDY

The Student ANDY Award was given to Chris Petersen and Seth Mollerup of BYU AdLab for Pests Do Not Mess with The Orkin Man.

This year’s jury, led by North American chief creative officer of Deutsch, Pete Favat, was made up of 18 of the international ad community’s most respected creative directors from organizations around the globe including Wieden+Kennedy, R/GA, Facebook Creative Shop, Leo Burnett, McCann London, Marcel Sydney, BBDO India, and Joan. In addition, representatives from production agency PRETTYBIRD, as well as Procter & Gamble (last year’s Bravery Award winner) were on the jury.

Above: Gina Grillo, president and CEO, The ADVERTISING Club of New York and The International ANDY Awards

“I’m so incredibly proud of our ANDY chair Pete Favat, and Creative Council member Andrew Keller of Facebook, as well as this year’s jury for their generosity and incredible support as we attempted to change the game in the award show space,” said Gina Grillo [above], president and CEO, The ADVERTISING Club of New York and The International ANDY Awards. “Our vision was to deliver a refreshed process and a live jury room experience. I’m in awe of the jury’s commitment and dedication to bring education, transparency and inclusion to the community and the next generation of advertising talent. This initiative was not for the faint of heart; I thank everyone in front and behind the camera for an amazing job.”

Above: Tide's It's a Tide Ad

In addition to debating Fearless Girl’s impact on culture vs. It’s a Tide Ad’s [above] breakthrough control of the Super Bowl, this year’s jury conversation delved into issues around race, gender, inequality of access to resources, and human ideas. The judges noted that some of the best work was held together by a single big idea that was fragmented effectively across a variety of different media and can transcend boundaries.

“For me, the highlight of the live judging was the student competition,” said Favat. “At its core, educating folks about why awards are given is what this is all about. How cool is it for students who are hoping to someday have a career in advertising to hear some of the most high-level creative talent in our industry talking about their work? I also think marketers listening in heard the creatives perspective on the trust, collaboration and partnership required to co-create innovative work that takes risks. Being brave is something the industry needs to embrace.”