No7: The Wave
There's plenty of stunning SFX in this dramatic spot out of Mother London - but refreshingly, no retouching of the model.
Credits
powered by
- Agency Mother
- Grade MPC London
- Sound Design 750mph
- Visual Effects MPC London
- Editing Company Whitehouse Post
- Production Rattling Stick
- Editor John Smith
- Production Manager James Hatcher
- Director Daniel Kleinman
- Producer Johnnie Frankel
- Colourist Jean-Clement Soret
- Sound Engineer Sam Robson
- Track
- Sound Engineer
Credits
powered by
- Agency Mother
- Grade MPC London
- Sound Design 750mph
- Visual Effects MPC London
- Editing Company Whitehouse Post
- Production Rattling Stick
- Editor John Smith
- Production Manager James Hatcher
- Director Daniel Kleinman
- Producer Johnnie Frankel
- Colourist Jean-Clement Soret
- Sound Engineer Sam Robson
- Track
- Sound Engineer
Four-time World Champion surfer Lisa Andersen fronts this dramatic new campaign for No7 out of Mother London.
Rattling Stick's Daniel Kleinman directed the SFX-heavy spot, which conveys the beauty brand's age-defying ethos through shots of the 49-year-old Andersen scaling a huge, frozen, Hokusai-like wave, board in tow. When she reaches the peak, it transforms into liquid, and she triumphantly rides the wave out.
As a metaphor for the struggles women face every day, the message is about as subtle as a sledgehammer, but MPC's stunning VFX, juxtaposed with Andersen's natural beauty (No7 makes a point of not retouching its models), makes for a refreshing change to the category.
Connections
powered by
- Agency Mother
- Editing Company Whitehouse Post
- Grade MPC London
- Sound Design 750mph
- Visual Effects MPC London
- Colourist Jean-Clement Soret
- Director Daniel Kleinman
- Editor John Smith
- Producer Johnnie Frankel
- Production Rattling Stick
- Production Manager James Hatcher
- Sound Engineer Sam Robson
- Track A Little While More, by Seil Lien (written by Rico Capuano & Marie Claire Lee)
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