shots' Pick of the Day at Cannes Lions: Tuesday
It's Day Two at the Cannes Lions house, and there's more insight and inspiration to plug your eyeballs and earholes into today at the Palais. Below we list three seminars that look like the ones to watch...
Is Technology the Downfall or Saviour of Creativity?
Noon, Lumiere Theatre, Palais 1
It's a question that has been asked many times, over many decades, but never more so than now. With technology at the heart of most peoples' lives (where would we be without our phones? Our laptops?) and with the evolution of artificial intelligence, are we controlling technology or is it now the other way around?
This session, featuring YoungHee Lee, global chief marketing officer at Samsung Electronics and Malcolm Poynton, global chief creative officer at Cheil Worldwide will look at how technological innovations of the last 10 years have irreversibly changed people’s lives and revolutionised the communications industry. As we are about to embark on a new adventure, powered by faster (5G), smarter (AI), and ubiquitous (IoT) technology. Lee and Poynton will provide a unique insight in how to leverage these new technologies for the creative campaigns of the future.
Let's Talk About Sex
1.45pm, Healthcare Insights Stage, Palais II
The title might be deliberately provocative and eye-catching, but the content of this seminar really is about sex. In it, Alex Pasini, SVP for global alliances at Sid Lee will be in conversation with Jeyan Heper, the CEO of LifeStyles Healthcare. The two men will discuss how Sid Lee built one of the leading global sexual wellness brands, SKYN comdoms, owned by LifeStyles Healthcare, and through the promotion of a liberating call to stop choosing between 'casual sex', 'meaningful sex', 'great sex' and 'safe sex', the client-agency duo erected an assembly of exciting work on a topic that we all think about every seven seconds. "Parental discretion is advised", they say, "and leave your inhibitions at the door."
Marcel. One Year Later: AI, Creativity and the Future of Our Industry
3:00pm, Lumiere Theatre, Palais 1
This time last year the name Marcel was on everyone's lips as Publicis rather suddenly announced that it would not be attending or entering Cannes 2018, or indeed any intervening festivals and awards, instead using the money saved to create Marcel, essentially a massive AI agency assistant. Well, at least two people from the Publicis Groupe are in town this year as Arthur Sadoun [below], chairman and CEO of the Publicis Groupe, and Carla Serrano, the Groupe's chief strategy officer, take to the stage to explain to everyone what all the fuss is about.
The session will reveal the reasons for making Marcel. What it will do. Whether it replace creatives and why we should care. We’ll also find out why Publicis thinks Marcel is the change that the advertising industry so badly needs.
