Fiat: Farewell Twenties

London agency Krow and director James Lord, through Seldom Differ/Jungle Creations, have created a hilarious homage to ageing well, with this spot for the new Fiat 500X.

Complete with a comedy vicar delivering an eccentric sermon, the film opens with a young woman at a funeral – turns out she is there to mourn the sad passing of her twenties, a time of garish cocktails, unsuitable footwear, bad boyfriends and bongs. As she turns thirty it’s time to move from “foam parties to memory foam; from Jägerbombs to bath bombs."

On the bright side though, thirty also brings financial independence and a smashing new motor.