BBH boosts brand experience offering

BBH London has added to its growing brand experience team with the promotion of Ross Mawdsley [above right] to creative director - brand experience, and the appointment of Dan Williams [above left] to creative director - UX.

Mawdsley’s career with BBH began in 2016 and over the past two years he has worked with a diverse range of clients including Samsung, Audi, KFC and Next. He joined BBH from AKQA where he was creative director working on the Nike global account, and prior to this was creative director for Amaze, overseeing the Lexus account, and a group creative director for Code ComputerLove. Mawdsley’s role is to oversee and help shape BBH’s brand experience offering as a whole.

He will be joined by Dan Williams who joins BBH from within Publicis Groupe, having worked previously at agencies R/GA, Critical Mass and Razorfish, working with a variety of clients including Nike, Samsung, Unilever, Audi and McDonald’s.

“As we focus our efforts on bringing BBH creative excellence to brand rxperience, we need to make sure we have a creative leader who can apply the rigour and quality control our clients expect,” said Ian Heartfield, CCO BBH London. “Ross has demonstrated that he is the man to do this, and I am looking forward to working closely with him as we ramp up our brand experience offering. In Dan, we have the absolute master of ‘the design before the design’; no one is better qualified to lead the UX creative offering in 60 Kingly Street.”