Stella Artois: Change Up The Usual

She's known for her love of Cosmos. His signature tipple was, of course, a White Russian. But, thanks to the might of the Super Bowl dollar, Sex and the City's Carrie Bradshaw and The Big Lebowski's Dude are eschewing their usual drinks... in favour of a Stella Artois.

The 45-second spot, created by Mother New York and directed by Traktor through Stink, sees Jeff Bridges and Sarah Jessica Parker reprise their iconic characters, who meet in a bar after causing consternation among the staff with their unorthodox orders.

The campaign encourages viewers to reach for a Stella instead of their normal glass of sauv blanc or G&T, thereby helping to end the global water crisis as part of the brand’s long-standing partnership with Water.org.