Michelob Ultra: Robots
So what if robots can outperform us in fitness, says this spot out of FCB Chicago. They'll never know the refreshing taste of a post-workout beer.
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- Agency FCB Chicago
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Credits
powered by
- Agency FCB Chicago
Credits
powered by
- Agency FCB Chicago
"It's only worth it if you can enjoy it" runs the tagline to Michelob Ultra beer's Super Bowl spot, which compares robots to humans.
in the fitness-focused spot, created by FCB Chicago, we're shown how super-human bots can outperform their human counterparts in every kind of sport. Be it jogging, cycling or golfing, the androids can do everything faster and better. But come the end of the day, when people gather to enjoy beers at a bar, who's laughing now? Certainly not the mouthless robot...
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