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GambleAware – GambleAware: Bet Regret

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GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched this new campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm.

Created by M&C Saatchi and directed by Chris Palmer, Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – the kind of bet that bettors say they will know they will kick themselves for the moment they made it.

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