A goal drought with a difference
Manchester City's Phil Foden stars in global water technology company Xylem's new film to drive awareness of escalating water challenges.
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Credits
View on- Agency Brave/London
- Production Company Great Guns/UK
- Director Roar Uthaug
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Credits
View on- Agency Brave/London
- Production Company Great Guns/UK
- Director Roar Uthaug
- Post Production Coffee & TV
- Sound Design Factory
- Music Siren/London
- Art Director Dipesh Mistry
- Copywriter Drew Haselhurst
- Creative Director Paul Pearson
- Director of Film Production Carl Gonsalves
- Executive Producer Laura Gregory
- Producer Richard Skepper
- Production Team Mathew Alden-Morris
- DP Sy Turnbull
- Editor Julia Knight
- Executive Post Producer Johnny Fairburn
- Colourist Simona Cristea
- VFX Lead Pete Rypstra
- VFX Supervisor Jim Radford
- Motion Designer/Animator Jess Gorrick
- 2D Artist Rory Whittle
- 2D Artist Ben East
- 2D Artist Nick John
- CGI Tom Carrick
- CGI Luke Tickner
- CGI Daniel Sidi
- CGI Vladimir Venkov
- CGI Jonny Grew
- Sound Designer Mark Hills
- Sound Producer Louise Allen
- Talent Phil Foden
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Credits
powered by- Agency Brave/London
- Production Company Great Guns/UK
- Director Roar Uthaug
- Post Production Coffee & TV
- Sound Design Factory
- Music Siren/London
- Art Director Dipesh Mistry
- Copywriter Drew Haselhurst
- Creative Director Paul Pearson
- Director of Film Production Carl Gonsalves
- Executive Producer Laura Gregory
- Producer Richard Skepper
- Production Team Mathew Alden-Morris
- DP Sy Turnbull
- Editor Julia Knight
- Executive Post Producer Johnny Fairburn
- Colourist Simona Cristea
- VFX Lead Pete Rypstra
- VFX Supervisor Jim Radford
- Motion Designer/Animator Jess Gorrick
- 2D Artist Rory Whittle
- 2D Artist Ben East
- 2D Artist Nick John
- CGI Tom Carrick
- CGI Luke Tickner
- CGI Daniel Sidi
- CGI Vladimir Venkov
- CGI Jonny Grew
- Sound Designer Mark Hills
- Sound Producer Louise Allen
- Talent Phil Foden
Released on World Conservation Day [July 28], The End of Football is the latest campaign through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet.
London agency Brave, whose parent company, SPORTFIVE, manages Xylem’s global partnership with Manchester City, is behind the film with direction from Great Guns' Roar Uthaug.
Featuring various Manchester City footballers, most specifically Phil Foden, the spot aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s Etihad Stadium, the three-minute film shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.
“The whole Brave team is thrilled to continue maximising the potential of the Xylem-Brave partnership for such an important and pressing global issue as water shortage," said Declan Garvin, Business Director at Brave. "This latest brand activation builds on the success of The Changing Room campaign ensuring that sports fans the world over are made aware of global water challenges and solutions.”
