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Lindex – Underwear for Life

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SMUGGLER director Fiona Jane Burgess has brought her impactful, female-focussed perspective to this affecting spot for Swedish fashion brand Lindex. 

The heartfelt film, titled Underwear For Life, captures the emotional twists and turns of a woman's life from her early teens to menopause. Through her sensitive storytelling, Burgess presents cinematic snapshots of milestone life events bookended by moving, intergenerational bonding moments. 

In this raw and honest depiction of womanhood, the brand authentically portrays the importance of underwear that supports women's changing needs. 

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