A plucky penguin lives out her dreams thanks to Bank of Melbourne
Saatchi & Saatchi Melbourne spin a classic rags to riches yarn featuring the cutest penguin since Monty.
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Credits
View on- Agency Saatchi & Saatchi/Melbourne
- Production Company Goodoil Films
- Director Adam Gunser
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Credits
View on- Agency Saatchi & Saatchi/Melbourne
- Production Company Goodoil Films
- Director Adam Gunser
- Editor Jack Hutchings
- Editor Cameron Hales
- Post Production Alt.vfx
- Sound Risk Sound
- Music Level Two Music
- Chief Creative Officer Mike Spirkovski
- Executive Creative Director Simon Bagnasco
- Creative Director Lee Sunter
- Executive Producer Lucy Trengove
- Art Director Tim Yates
- Copywriter Kerem Sekerci
- Head of Production Chana McLallen
- Executive Producer Simon Thomas
- DP Germaine McMicking
- Executive Producer Freya Maddock
- Head of VFX Andrew Hellen
- Senior VFX Producer Celeste Fairlie
- Colorist Billy Wychgel
- Post Production Supervisor Antony Newton
- Producer Theresa Valka
- Audio Engineer Dee Gjedsted
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Credits
powered by- Agency Saatchi & Saatchi/Melbourne
- Production Company Goodoil Films
- Director Adam Gunser
- Editor Jack Hutchings
- Editor Cameron Hales
- Post Production Alt.vfx
- Sound Risk Sound
- Music Level Two Music
- Chief Creative Officer Mike Spirkovski
- Executive Creative Director Simon Bagnasco
- Creative Director Lee Sunter
- Executive Producer Lucy Trengove
- Art Director Tim Yates
- Copywriter Kerem Sekerci
- Head of Production Chana McLallen
- Executive Producer Simon Thomas
- DP Germaine McMicking
- Executive Producer Freya Maddock
- Head of VFX Andrew Hellen
- Senior VFX Producer Celeste Fairlie
- Colorist Billy Wychgel
- Post Production Supervisor Antony Newton
- Producer Theresa Valka
- Audio Engineer Dee Gjedsted
If you have the will, Bank of Melbourne has the way, is the message in this new campaign out of Saatchi & Saatchi Melbourne, featuring the cutest penguin since John Lewis' Monty.
Helmed by Adam Gunser through Goodoil Films, the minute-long film follows a plucky little bird from Melbourne's beachside suburb, St Kilda, who heads to the big city to seek her fortune.
Through grit, determination and several tins of sardines, the penguin rises from lowly pool cleaner to an Olympic-level swimming coach. Charming, well-crafted and with a simple brand message at its heart, this is advertising done right.
