Maximus tells us not to sweat it
For their Sweat Happens campaign, the sports drink brand focussed on sticky situations that aren't caused by exercise.
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Credits
View on- Agency Connecting Plots/Sydney
- Production Company Infinity Squared
- Director Daniel Reisinger
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Credits
View on- Agency Connecting Plots/Sydney
- Production Company Infinity Squared
- Director Daniel Reisinger
- Creative Director Steven Thomson
- Creative Matt Smith
- Creative Callam Hanks
- Editor Cameron Drew
- Executive Producer Dave Jansen
- Client Services Director Andie Tickner
- Strategist Tim Collier
- Art Director Emmalie Francis Thip
- Project Manager Nicole Harris
- Managing Director Tom Phillips / AUSTRALIA
- Producer Charles Billeh
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Credits
powered by- Agency Connecting Plots/Sydney
- Production Company Infinity Squared
- Director Daniel Reisinger
- Creative Director Steven Thomson
- Creative Matt Smith
- Creative Callam Hanks
- Editor Cameron Drew
- Executive Producer Dave Jansen
- Client Services Director Andie Tickner
- Strategist Tim Collier
- Art Director Emmalie Francis Thip
- Project Manager Nicole Harris
- Managing Director Tom Phillips / AUSTRALIA
- Producer Charles Billeh
We all know that exercise can make even the most arid of foreheads get a bit damp, but it's the perspiration-provoking moments in life which don't involved any exertion that Maximus are presenting in their Sweat Happens campaign.
Presenting horrendously embarrassing situations (including watching sex scenes with parents, family members flirting with your partner and a particularly ill-placed sext), the hilarious online films, from Connecting Plots and directed by Dan Reisinger of Infinity Squared, are complimented with a perfectly outraged VO by Aussie comedian/actor Alex Williamson.
Alongside the films, the campaign also features location specific and topical OOH executions, running extensively across Australian cities.
