A sea change
Nestlé's Brazilian chocolate drink brand Nescau launches an anti-ocean pollution spot comparing the journeys of a transgender woman and a plastic straw.
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Credits
View on- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
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Credits
View on- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
- Art Director John Bogea
- Associate Creative Director Diego Wortmann
- Chief Creative Officer Felix del Valle Conde
- Copywriter Marcio Fritzen
- Executive Creative Director Marcio Fritzen
- Head of Art Ricardo Leme Lopes
- Sound Designer Otavio Bertolo
- Sound Designer Fernanda Galetti
- Sound Designer Rafael Laurenti
- Creative Director Alexandre Lucas
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Post Company Mosh Post/Sao Paulo
- Sound Design Jamute
- Executive Producer/Sound Designer James Feeler
- Director Jan Monczka
- DP Lucas Pupo
- DP Fernando Bertoluci
- Creative Director Jan Monczka
- Art Director Ana Henriques
- Production Coordinator Pedro Gomes
- Sound Designer Marcos Vaz
- Art Director Diego Wortmann
- Copywriter Rafael Figueiredo
- Producer Fabiano Beraldo
- Producer Juliana Henriques
- Producer Hellen Gazetta
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Credits
powered by- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
- Art Director John Bogea
- Associate Creative Director Diego Wortmann
- Chief Creative Officer Felix del Valle Conde
- Copywriter Marcio Fritzen
- Executive Creative Director Marcio Fritzen
- Head of Art Ricardo Leme Lopes
- Sound Designer Otavio Bertolo
- Sound Designer Fernanda Galetti
- Sound Designer Rafael Laurenti
- Creative Director Alexandre Lucas
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Post Company Mosh Post/Sao Paulo
- Sound Design Jamute
- Executive Producer/Sound Designer James Feeler
- Director Jan Monczka
- DP Lucas Pupo
- DP Fernando Bertoluci
- Creative Director Jan Monczka
- Art Director Ana Henriques
- Production Coordinator Pedro Gomes
- Sound Designer Marcos Vaz
- Art Director Diego Wortmann
- Copywriter Rafael Figueiredo
- Producer Fabiano Beraldo
- Producer Juliana Henriques
- Producer Hellen Gazetta
Ogilvy Brazil’s brilliantly simple ad uses a split-screen to reveal the life of Safira, as she travels from an infant boy to a young woman. The first 20 years of her life feature her various milestones, achievements and differing styles, plus, of course, the profound change of her gender shift.
Meanwhile, the indestructible plastic straw embedded into a coral reef remains the same.
Directed by Alexandre Lucas and Jan Monczka, through Modernista Creative Producers, the throught-provoking film uses photos from Safira's personal archive. While casting for the spot, Ogilvy deliberately looked for people with many photos from various stages of their life, from childhood to adulthood.
A continuation of Nestlé's sustainability initiative Joga Junto (Playing Together), the ad highlights the company’s commitment to reducing plastic waste by switching to 100 per cent paper straws in its drink cartons. It ends with the simple tagline – 'if the straw doesn’t change, we change the straw'.
