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Paddy Power – Don't Think You're Special

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Like him or loathe him, Jose Mourinho has that special something and, it has to be said, he's not shy of pointing it out.

This new campaign for Paddy Power Games, through VCCP London, bears that in mind as the former Chelsea, Man Utd and Real Madrid manager takes centre stage (where else) in this online spot. 

The Portuguese – who famously dubbed himself 'the Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout
the video, as he delivers a typically Paddy Power script. Along the way, there are various nods to Mourinho’s career – including a cleaner offering him a  laundry basket, a framed image of Manchester United  finishing second amongst his trophy cabinet, and a bush shaped like three fingers  in his garden, referring to the amount of time he has won the Premier League.

The spot was directed by Peter Cattaneo through Academy London.

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