According to Tide, Sundays are now 100% NFL - Not For Laundry
In a funny series of spots, former quarterback Peyton Manning announces that the time to wash your pants is no longer during football... but his words upset the stars of Tuesday night telly.
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Credits
View on- Agency Client Direct
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
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Credits
View on- Agency Client Direct
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
- Executive Creative Director Paul Bichler
- Creative Director Daniel Lobaton Morey
- Creative Director Zack Menna
- Associate Creative Director Lauren Varvara
- Senior Art Director Jacopo Biorcio
- Senior Copywriter Blake Morris
- Producer Danielle Hallack
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Rachel Glaub
- Producer Mala Vasan
- Head of Production Mercedes Allen-Sarria
- DP Jo Willems
- Production Designer Tim Moen
- Executive Producer Dani Stoller
- Talent Peyton Manning
- Creative Director Rich Singer
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Credits
powered by- Agency Client Direct
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
- Executive Creative Director Paul Bichler
- Creative Director Daniel Lobaton Morey
- Creative Director Zack Menna
- Associate Creative Director Lauren Varvara
- Senior Art Director Jacopo Biorcio
- Senior Copywriter Blake Morris
- Producer Danielle Hallack
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Rachel Glaub
- Producer Mala Vasan
- Head of Production Mercedes Allen-Sarria
- DP Jo Willems
- Production Designer Tim Moen
- Executive Producer Dani Stoller
- Talent Peyton Manning
- Creative Director Rich Singer
According to P&G, Sunday night is the busiest laundry night for Americans. However, as Peyton Manning enforces in this series of hilarious spots for Tide, that does somewhat get in the way of important sports-watching.
Declaring that Sundays are 100% NFL - Not For Laundry, When Is Laundry Night? sees the former quarterback bemoan the audience's lack of attention whilst putting on a wash, only to be publically rebutted by The Voice judge Gwen Stefani, complaining that his moving of the designated day means that her show gets hit.
Deliciously reflexive and hilariously performed, this killer campaign from Biscuit's Aaron Stoller continues Tide's wave over the ad break.
