The One Show launches with shaman-power
To promote today’s call for entries to The One Show 2020, the advertising awards body is offering the services of a real Peruvian shaman to bless creative work.
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Credits
View on- Agency Lanfranco & Cordova/New York
- Production Company Senor Z SAC
- Director Baltazar Caravedo
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Credits
View on- Agency Lanfranco & Cordova/New York
- Production Company Senor Z SAC
- Director Baltazar Caravedo
- Copywriter Gian Carlo Lanfranco
- Copywriter Rolando Cordova
- Copywriter Ken Tokashiki
- Art Director Franco Solsol
- Art Director Ken Tokashiki
- Director Daniel Higashionna
- Assistant Director Alejandra Gomez
- DP Daniel Higashionna
- Art Director Bettina Fiol
- Field Producer Carmen Tineo
- Editor Ignacio Ugarteche
- Sound Design Zumba
- Producer Arturo Arellano
- Producer Rodrigo Malnati Suarez
- Head of Production Lorena Ugarteche
- Creative Director Gian Carlo Lanfranco
- Creative Director Rolando Cordova
- Creative Director Ken Tokashiki
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Credits
powered by- Agency Lanfranco & Cordova/New York
- Production Company Senor Z SAC
- Director Baltazar Caravedo
- Copywriter Gian Carlo Lanfranco
- Copywriter Rolando Cordova
- Copywriter Ken Tokashiki
- Art Director Franco Solsol
- Art Director Ken Tokashiki
- Director Daniel Higashionna
- Assistant Director Alejandra Gomez
- DP Daniel Higashionna
- Art Director Bettina Fiol
- Field Producer Carmen Tineo
- Editor Ignacio Ugarteche
- Sound Design Zumba
- Producer Arturo Arellano
- Producer Rodrigo Malnati Suarez
- Head of Production Lorena Ugarteche
- Creative Director Gian Carlo Lanfranco
- Creative Director Rolando Cordova
- Creative Director Ken Tokashiki
In Denmark people throw broken dishes at houses, in Thailand a chap might pop a penis amulet down his undies (an extra willy carved from wood or bone). Around the world, good luck rituals are many and varied.
In Peru, for instance, one might trek out to the Andes and find a holy man to bestow a blessing. If you’re planning on entering The One Club for Creativity’s show this year, they’ve saved you the trek.
As part of the launch campaign Change Your Destiny, created by Peruvian agency Lanfranco & Cordova and production company Señor Z, the services of a real-life shaman are on hand to boost your chances. A preferable option to those wishing to keep their crockery in tact and maintain optimum underwear comfort.
The campaign kicks off with Cleofe, The Shaman, in which we see a jovial spirit guide carry out a series of chants, dances and other rituals, before blessing work sent to him by email.
To connect with Cleofe send your stuff to him at theshaman@oneclub.org. An auto reply email confirms he has blessed the work and will direct you to The One Show website, where your offerings can be entered into the show.
According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it into awards shows.
