Adobe celebrates the magic of the Women’s FA Cup
A new campaign looks to celebrate both women's football and the partnership between Adobe and The Football Association, which seeks to inspire the next generation who dream of becoming professional players.
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Credits
View on- Agency Ketchum/London
- Production Company Merman
- Director Margot Bowman
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Credits
View on- Agency Ketchum/London
- Production Company Merman
- Director Margot Bowman
- Edit / Post Prod / VFX NOMAD/London
- Creative Indy Selvarajah
- Partner/ Executive Producer Siobhan Murphy
- Executive Producer/Managing Director Spencer Dodd
- Producer Luke Goodrum
- Production Manager Heeva Hamed
- DP Olan Collardy
- Production Designer Bobbie Cousins
- Editor Jamie O'Donnell
- Post Producer Joanna Papayianni
- Colorist Felipe Szulc
- VFX Team Tom George / (Executive Producer)
- VFX Team Martin Goodwin
- Sound Designer Andy Humphreys
- Audio Producer Mana Catford
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ketchum/London
- Production Company Merman
- Director Margot Bowman
- Edit / Post Prod / VFX NOMAD/London
- Creative Indy Selvarajah
- Partner/ Executive Producer Siobhan Murphy
- Executive Producer/Managing Director Spencer Dodd
- Producer Luke Goodrum
- Production Manager Heeva Hamed
- DP Olan Collardy
- Production Designer Bobbie Cousins
- Editor Jamie O'Donnell
- Post Producer Joanna Papayianni
- Colorist Felipe Szulc
- VFX Team Tom George / (Executive Producer)
- VFX Team Martin Goodwin
- Sound Designer Andy Humphreys
- Audio Producer Mana Catford
Fifty-four years after Southampton Women’s FC won the Women's FA Cup in 1970, the competition is more popular than ever.
Ahead of the 2024 competition's quarter-finals this weekend, Adobe has debuted a film that brings to life the magic, energy and excitement of the competition and also unveils its ambassadors - Arsenal striker Alessia Russo, and Manchester City goalkeeper Khiara Keating.
Created by Ketchum London, and directed by Margot Bowman of Merman Branded, with VFX by Nomad, the film is a rousing anthem to the barriers broken within the women’s game and the passion of fans who support all clubs across the footballing pyramid, from amateur to elite.
"Ultimately," said Indy Selvarajah, Chief Creative Officer at Ketchum, "this film is a celebration - in exhilarating technicolour - of the energy, determination and passion from players and fans, and, how Adobe can help elevate this competition even further."
