Advertising's inspiration game
Where does inspiration come from? In this funny spot the head of one of the industry's leading production companies lets slip that inspiration can, for the right price, sometimes be bought.
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Credits
View on- Agency DDB/Sydney
- Production Company The Glue Society
- Director Jonathan Kneebone
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Credits
View on- Agency DDB/Sydney
- Production Company The Glue Society
- Director Jonathan Kneebone
- Sound Engineer Nick West
- Executive Producer Dan Higson
- Executive Producer Jasmin Helliar
- Chief Creative Officer Ben Welsh
- Senior Creative Tommy Cehak
- Creative Tim Woolford
- Head of Integrated Content Tim Woolford
- Senior TV Producer Natalie Greaves
- Executive Producer (Biscuit Filmworks) Shawn Lacy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Sydney
- Production Company The Glue Society
- Director Jonathan Kneebone
- Sound Engineer Nick West
- Executive Producer Dan Higson
- Executive Producer Jasmin Helliar
- Chief Creative Officer Ben Welsh
- Senior Creative Tommy Cehak
- Creative Tim Woolford
- Head of Integrated Content Tim Woolford
- Senior TV Producer Natalie Greaves
- Executive Producer (Biscuit Filmworks) Shawn Lacy
OK, so full disclosure, we have some skin in this particular game.
This spot, starring Partner and Managing Director of production company Biscuit Filmworks US, Shawn Lacy, is to promote the upcoming shots Awards Asia Pacific (which is open for entries, though the deadline's this Friday, April 2... sales pitch over).
Created by DDB Sydney, and directed by Jonathan Kneebone through The Glue Society, the tongue-firmly-in-cheek spot features Lacy recounting how she stumbled across a treasure trove of award-winning Asian advertising campaigns while in Bali, which her directors back home were able to use to steal foster inspiration.
Lacy's comedic turn is one of a series of spots which have been used to promote the shots Awards Asia Pacific. Ari Weiss, CCO of DDB Worldwide, has already featured in two [above], with one more to come, and appearances from TBWA\London's Andy Jex and Biscuit director Andreas Nilsson are on the horizon.
