Sprite feels the burn
A playful, fiery montage from the fizzy drink brand celebrates sadistic spice lovers who pair hot food with Sprite.
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Credits
View on- Agency WPP Open X/Atlanta
- Production Company Hamlet
- Director Julien & Quentin
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Credits
View on- Agency WPP Open X/Atlanta
- Production Company Hamlet
- Director Julien & Quentin
- Song "William Tell Overture" Gioacchino Rossini
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency WPP Open X/Atlanta
- Production Company Hamlet
- Director Julien & Quentin
- Song "William Tell Overture" Gioacchino Rossini
Fizzy drink brand Sprite has unveiled this fun and frenetic spot celebrating, created by WPP Open X/Atlanta, which salutes thrill-seeking spice lovers.
Directed by Julien et Quentin through HAMLET, the bold global campaign splices together comedic scenes and scientific imagery with a punchy edit, paired with a playful narration from an eccentric ‘scientist’ as he explains the strange phenomenon of those who find pleasure in pain.
Tapping into Gen Z's passion for hot food, the spot showcases how only Sprite's intense lemon-lime fizz delivers the ultimate, undiluted pleasure in the burn of spicy food that "Hurts Real Good."
