Aguila’s bottle caps battle the binge

You’ve got to take your cap (OK, hat) off to MullenLowe SSP3, which has come up with an ingenious ruse to promote the idea of sensible boozing. 

Initially launching in Colombia, The Beer Cap Project, is campaign from Aguila Beer in which the brand removes their logo from their bottle caps to give the space to food, drink and transport brands that can sort you out after a night on the sauce. 

Big names such as UberEats, KFC, Papa Johns, the Hard Rock Café, Uber and Cabify have so far got involved, and are offering drinkers the chance to exchange the caps for free food, water or rides home.

Now that the campaign is going global, with billboards in various locations around the world, Aguila hopes to encourage brands such as Heineken, Guinness and Miller to follow suit.