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Easter is well on the way and what better way to celebrate than with a feast of delicious food! 

The king of directing music videos, Vaughan Arnell tackles retail with his latest commercial for Aldi this Easter.

Bringing a joyful Mexican twist to the festivities, we are greeted with a table full of mouth watering food from Aldi. Taking on a playful spin, we see singing lemons, tweeting birds, a mariachi band and even a dancing bunny creating a colourful spring bonanza! I like it like that!

Aldi – I Like It Like That

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Dave Price Chief Creative Officer, McCann UK; “It was really important for us to get something joyful out for Aldi this Easter. Everyone’s had such a tough 12 months. Now’s our chance to let loose, run round the garden, chase an imaginary Easter bunny (yes, it’s funny what isolation does to you) and eat loads of chocolate. And who better than Vaughan Arnell to give us an ad that looks so good you could eat it. Or as Vaughan says’ ‘Lick it’. Lick it or Like it, I’ve loved every minute working with Vaughan on this one. My only regret? I couldn’t attend the shoot. So Vaughan got all the chocolate!”

Vaughan Arnell, Merman says, “From the very first phone call with Dave and Ben at Mccann to the final post at Freefolk, it was a chance to inject some 'music video' love into the world of Everyday Amazing. I just wanted to bring a bit of happiness and make people smile this Easter. Spread the love ”

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