Ambassadors creates animated Action Heroes for Albert Heijn
Campaign first under AH Studios and Ambassadors’ ongoing partnership.
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The Netherland’s largest supermarket retailer has introduced a new savings mechanism in the form of an action hero family, ActieHelden (Action Heroes).
Created in partnership with creative agency TBWA\NEBOKO and creative production studio Ambassadors, the tiny superhero family fly through the supermarket using throwing stars, jetpacks and acrobatic skills to ensure every customer gets all the super-discounts.
“Who knows, there could be more than meets your eye at your local Albert Heijn. This was our mission to prove as Ambassadors from all expertise came together to seamlessly blend the action heroes’ animated world into a real-life Albert Heijn store,” says Nick Groeneveld, Art Director, Ambassadors. “We played with scale to really zoom in and show a different perspective to the world of Albert Heijn; one with strong characters and funny little lines that can lend well to any campaign in the future.”
Credits
View on- Agency TBWA/Neboko/Amsterdam
- Production Company Ambassadors
- Director Ambassadors
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Credits
View on- Agency TBWA/Neboko/Amsterdam
- Production Company Ambassadors
- Director Ambassadors
- Creative Director Vincent Lammers
- Art Director Nick Groeneveld
- Executive Producer Sander Heeroma
- Producer Bo Kops
- Producer Arjan Eekels
- DP Floris van der Lee
- Editor Bram Koopmans
- Colourist Matt Hare
- VFX Supervisor Stephen Pepper
- 2D Animator Rink Hoff
- Sound Designer Joep Meijburg
- Sound Producer Zoe de Regt
- Composer Sebastiaan Roestenburg
- Composer Steven De Cock
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Credits
powered by- Agency TBWA/Neboko/Amsterdam
- Production Company Ambassadors
- Director Ambassadors
- Creative Director Vincent Lammers
- Art Director Nick Groeneveld
- Executive Producer Sander Heeroma
- Producer Bo Kops
- Producer Arjan Eekels
- DP Floris van der Lee
- Editor Bram Koopmans
- Colourist Matt Hare
- VFX Supervisor Stephen Pepper
- 2D Animator Rink Hoff
- Sound Designer Joep Meijburg
- Sound Producer Zoe de Regt
- Composer Sebastiaan Roestenburg
- Composer Steven De Cock
Ambassadors worked on full creative production of the commercial, from live shoot through to character design, animation, VFX & 3D, sound design, music composition, edit and colour grade.
Sander Heeroma, Executive Producer, Ambassadors: “We usually call ourselves a ‘house of craft’ with all production expertise under one roof, but with people working a lot more remotely, that didn’t quite ring true for this project. We’re really proud of how this came together under lockdown, and how together with the trust of TBWA and Albert Heijn we got through any new challenges that come with that.”
ActieHelden is the first campaign as part of an ongoing partnership between Albert Heijn’s in-house AH Studios and Ambassadors.
