Andy Warhol’s absolut-ly fabulous alco-Pop Art
Absolut Vodka’s latest campaign launches a limited edition bottle that celebrates a rediscovered work by the Pop Art pioneer.
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Credits
View on- Agency The Mix Stockholm/Stockholm (In-House at Absolut)
- Production Company Parapix
- Director Santiago Sierra Soler
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Credits
View on- Agency The Mix Stockholm/Stockholm (In-House at Absolut)
- Production Company Parapix
- Director Santiago Sierra Soler
- Creative Direction Studio Glendor
- Producer Sebastian Aaseby
- Executive Producer Viktor Axberg
- Producer Dilun Riad Edmon
- Editor Ponny Hoijer
- Editor Linus Johansson
- Color Studio RM
- Colorist Jamie Noble
- Post Production/VFX/Graphics Parapix
- VFX Supervisor/Online Artist Rajdarn Eldorado
- 3D Animator/Motion Graphic Designer Oscar Jarviken
- Creative Director PJ Lindqvist
- Creative Director Jenny Aberg Huttner
- Art Director Karl Glendor
- DP Diego Garcia
- Sound Designer Mattias Eklund
- Choreographer Freddy Houndekindo
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Credits
powered by- Agency The Mix Stockholm/Stockholm (In-House at Absolut)
- Production Company Parapix
- Director Santiago Sierra Soler
- Creative Direction Studio Glendor
- Producer Sebastian Aaseby
- Executive Producer Viktor Axberg
- Producer Dilun Riad Edmon
- Editor Ponny Hoijer
- Editor Linus Johansson
- Color Studio RM
- Colorist Jamie Noble
- Post Production/VFX/Graphics Parapix
- VFX Supervisor/Online Artist Rajdarn Eldorado
- 3D Animator/Motion Graphic Designer Oscar Jarviken
- Creative Director PJ Lindqvist
- Creative Director Jenny Aberg Huttner
- Art Director Karl Glendor
- DP Diego Garcia
- Sound Designer Mattias Eklund
- Choreographer Freddy Houndekindo
Before its dramatic resurfacing at a 2020 auction, the existence of Warhol’s Absolut Blue painting, which depicts one of the brand’s vodka bottles, was shrouded in mystery.
Originally commissioned by Absolut in 1985, the work was intended as a part of a collaboration that saw Warhol continuing his exploration of advertising's intersection with art. Warhol created two images, a colourful one (below) used for print and OOH, and a blue one which wasn't used at the time.
The rediscovery of the legendary missing silk screen has ignited this new campaign created in-house by Absolut with director Santiago Sierra Soler, Parapix Stockholm and Studio RM’s colourist Jamie Noble.
Featuring a host of eccentric characters based on those that roamed Warhol’s legendary Silver Factory Studio, the campaign film reimagines the energy and creative counterculture that fuelled Warhol's work.
