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Liquid I.V. – Tear Pour Live More

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We all know a bit of hydration can put a spring in your step, but who knew it could launch you to new heights?

In this stylish and engaging new campaign for electrolyte powder mix brand Liquid I.V., #TEARPOURLIVEMORE, a pair of thirsty individuals find themselves launched around town after glugging down the tasty treat.

With a smart concept from Anomaly brought to brilliant life by Julien et Quentin through Magna, ably backed by JOY by Voices of Fire (ft Pharrell Williams), this uplifting spot is a refreshing take on the sector.

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