ASICS accesses the shapeshifting nature of youth culture
Czar Amsterdam’s Michael Middelkoop creates top-to-toe coolness for new trainer line.
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Credits
View on- Agency Likefriends/Amsterdam
- Production Company CZAR.NL
- Director Michael Middelkoop
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Unlock full credits and more with a shots membership
Credits
View on- Agency Likefriends/Amsterdam
- Production Company CZAR.NL
- Director Michael Middelkoop
- Producer Wies Dammers
- Producer Levi Rijper
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Likefriends/Amsterdam
- Production Company CZAR.NL
- Director Michael Middelkoop
- Producer Wies Dammers
- Producer Levi Rijper
Ever felt you’ve overdone it with the digitals so much that your face has actually turned into a series of emojis? No, well this is what you’d look like if you had.
This new global campaign for ASICS, GEL QUANTUM – The Comfort of Confidence, was created by agency Like Friends and slickly helmed by Michael Middelkoop. It imagines a world of fluid identities in which edgy dudes engage in comms while sporting top-of-the-range sports footwear and a bunch of funky facial filters.
