Aspire to perspire with Gatorade
The drink brand’s new campaign celebrates the amateur sportsmen and women who exude impressive quantities of the salty skin-cooling enzyme while training to achieve their personal goals.
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Credits
View on- Agency Isla/Buenos Aires
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
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Credits
View on- Agency Isla/Buenos Aires
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
- Sound Porta Estudio
- Music Papa Music
- Color Quanta Post
- Director Nicolas Kasakoff
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Chief Strategy Officer Mariano Serkin
- Managing Director Victoria Clucellas
- Executive Creative Director Mariano Gamba
- Executive Creative Director Rodrigo Greco
- Copywriting Matias Corbelle
- Head of Design Alejandro Stea
- Head of Production (HP) Coqui Gimenez Uriburu
- Executive Producer Carolina Cordini
- Producer German Lentini
- DP Pierre de Kerchove
- Production Designer Charly Carnota
- Editor Paula Baialardo
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Credits
powered by- Agency Isla/Buenos Aires
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
- Sound Porta Estudio
- Music Papa Music
- Color Quanta Post
- Director Nicolas Kasakoff
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Chief Strategy Officer Mariano Serkin
- Managing Director Victoria Clucellas
- Executive Creative Director Mariano Gamba
- Executive Creative Director Rodrigo Greco
- Copywriting Matias Corbelle
- Head of Design Alejandro Stea
- Head of Production (HP) Coqui Gimenez Uriburu
- Executive Producer Carolina Cordini
- Producer German Lentini
- DP Pierre de Kerchove
- Production Designer Charly Carnota
- Editor Paula Baialardo
Titled Todos Sudamos (We All Sweat), Isla Buenos Aires’s new regional campaign for Gatorade Latin America is an unusual homage to the occasionally malodorous temperature regulating secretion that proves we've been going at it.
Directed by Nico Pérez Veiga and Nicolas Kasakoff through Primo, it features a series of nicely shot vignettes of sporting endeavours and articulates sweat with a lyrical voiceover observing that perspiration doesn't care how humble your efforts are – you're going to sweat and need hydration just like the pro athletes.
