AXA asks what wellness means to you

AXA – What is health to you?

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Agency Publicis Activ/Paris
Production Company Frenzy Paris
Director Stefan Pflug

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Credits

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Agency Publicis Activ/Paris
Production Company Frenzy Paris
Director Stefan Pflug
Producer Armelle Sudron
Creative Director Steve O'Leary
Executive Producer Capucine Charbonnier
Editor Emma Backman
DP Tim Lorentzen

Sound Designer Kevin Koch / (Sound Designer)
Creative Director Jean-Pierre Gregor
Colorist Mathieu Caplane
Post Producer Wassila Kailali
Composer Gustav Karlstrom
Assistant Director Fabrice Jeandemange
Production Designer Natasa Rogelj
Producer Benjamin Begovic

Producer Alexis Fonvieille
Production Coordinator Arthur Guerner

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Directed by Stefan Pflu through Frenzy Paris, this sensitive spot takes us on a journey that explores the question What is health to you?

The campaign features intimate scenes from the lives of a diverse cast of characters, from a young couple with a newborn baby to an elderly man visiting his wife in hospital.

With beautifully shot footage rich with atmospheric light and colours, the short film cinematically portrays the small moments that make up our lives.

The footage is paired with a moving voice over that features telephone recordings of people giving deeply personal explanations of what health means to them.