Back Market's feline frenzy
This humorous, horror-movie-esque spot for the electronic device refurbishment brand encourages consumers to give tech products a second life.
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Credits
View on- Agency Buzzman/Paris
- Production Company Henry
- Director Tom Kuntz
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Credits
View on- Agency Buzzman/Paris
- Production Company Henry
- Director Tom Kuntz
- Production Co. MJZ/USA
- Post Production Mathematic
- Editor Whitehouse Post/London
- Sound PH Schmooze
- DP Jan Velicky
- Line Producer Gaelle Delaporte
- Post Producer Renaud Coulon
- Production Designer/Art Director Martin Krejzlik
- Executive Producer Hugo Diaz
- Art Director & Copywriter Yvonnick Le Bruchec
- Art Director & Copywriter Thibault Picot
- Associate Director Julien Levilain
- President and Executive Creative Director Georges Mohammed-Cherif
- Vice – President Thomas Granger
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Credits
powered by- Agency Buzzman/Paris
- Production Company Henry
- Director Tom Kuntz
- Production Co. MJZ/USA
- Post Production Mathematic
- Editor Whitehouse Post/London
- Sound PH Schmooze
- DP Jan Velicky
- Line Producer Gaelle Delaporte
- Post Producer Renaud Coulon
- Production Designer/Art Director Martin Krejzlik
- Executive Producer Hugo Diaz
- Art Director & Copywriter Yvonnick Le Bruchec
- Art Director & Copywriter Thibault Picot
- Associate Director Julien Levilain
- President and Executive Creative Director Georges Mohammed-Cherif
- Vice – President Thomas Granger
Created by Buzzman and directed by Tom Kuntz through Henry, Back Market's new campaign stars a posse of pussies hellbent on maintaining their monopoly of reincarnation.
All refurbished electronics fall prey to the devious stratagems of the cats who are determined to maintain their title as the only creatures with extra lives. Scratches on mac screens, phones buried in litter boxes and headphones mysteriously slipped under lawnmowers - no device is safe.
The campaign features an atmospheric soundtrack that perfectly pairs with the cinematic scenes of mayhem.
The brand's new signature 'Hello Again' introduced at the end of the film, conveys a message about the longevity of tech products while hinting at the iconic “Hello” at the switch-on of Apple products.
