Bang Bang Teams with Fisher-Price for Branded Content Play
The Mumbai production company's branded content arm produces "Mom & Me" with Bollywood actress Tara Sharma Saluja and her husband, Roopak.
Husband and Wife Team-Up to Produce Mumbai Reality Show
Bollywood actress Tara Sharma has announced the launch of her first TV show "The Tara Sharma Show - Ek Nayi Ma Ka Safar," which will air on Imagine TV and POGO September, 2011. The launch was attended by Sharma's close friends, Konkona Sen Sharma and Suchitra Pillai, who are also a part of the show, at the Taj Lands End in Mumbai.
As the name explains, "The Tara Sharma Show - Ek Nayi Ma Ka Safar" is a realistic diary of Tara Sharma's experiences and adventures as a new mother. The show has been co-produced by Sharma with her husband, Roopak Saluja, who is Co-Founder & Managing Director of Bang Bang Films and its content-for-brands arm, Jack in the Box Worldwide.
The show is informal and often humorous with the personal touch of her real-life experiences being recounted and revealed. The show sees Sharma and her baby Zen's experiences at home, in day-to-day activities and while traveling around the world. Also included are scenes of Sharma chatting with various celebrities and other friends about their own experiences as new parents or from their own childhood.
The series also features Sharma's real-life husband, Roopak, and their second child, Kai. In addition to starring in the show, Sharma has written, directed, hosted and co-produced the content with support from sponsors, the children's products company Fisher-Price and the Indian web site for new mothers, Mom & Me.
"To create successful compelling branded entertainment one needs to ensure that the scales are tipped in favor of entertainment rather than recreating a brand ad," says Roopak Saluja. "In Mattel and Mahindra Retail, we found extremely progressive clients who really got that and the result is here for all to see. We've ended up with what we think is a world-class piece of content that lives and breathes across traditional and digital platforms and will do a great deal for Fisher Price and Mom & Me in the long-run."
Published August 26, 2011
