Billie Eilish makes a stand for digital optimism
This new campaign for Deutsche Telekom features the award-winning singer and fellow members of Generation Z as they highlight the part they can play in creating a better future.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
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Unlock full credits and more with a shots membership
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
- Production Service Papaya Films/Warsaw
- Post Production Electric Theatre Collective
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Elena Camisa
- Line Producer Youree Henley
- Line Producer Marta Spychalska
- DP Matyas Erdely
- Post Producer Jon Purton
- Talent Billie Eilish
- Colourist Luke Morrison
- Sound Designer Dan Beckwith
- Global Chief Creative Officer Kate Stanners
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Director William John
- Producer Nayab Malik
- Producer Ally Dean
- Producer Jodie Sibson
- Designer Talveer Uppal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
- Production Service Papaya Films/Warsaw
- Post Production Electric Theatre Collective
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Elena Camisa
- Line Producer Youree Henley
- Line Producer Marta Spychalska
- DP Matyas Erdely
- Post Producer Jon Purton
- Talent Billie Eilish
- Colourist Luke Morrison
- Sound Designer Dan Beckwith
- Global Chief Creative Officer Kate Stanners
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Director William John
- Producer Nayab Malik
- Producer Ally Dean
- Producer Jodie Sibson
- Designer Talveer Uppal
This new campaign for Deutsche Telekom features five-time GRAMMY award-winner Billie Eilish and shines a light on Gen Z tech positivity, putting forward a universal message of digital optimism.
Created by Saatchi & Saatchi London the campaign, called #WHATWEDONEXT [above], breaks internationally today on what is the UN's International Youth Day and aims to demonstrate the power and potential of youth in creating a better future.
Directed by Vincent Haycock through Somesuch, the two-minute film builds into a wide reaching digital and social campaign, including the interview with Eilish and fellow Gen Z-ers below, and celebrates the incredible things young people are doing today with a powerful message delivered by Eilish, the voice of the generation. In the film, which was shot pre-Covid-19, Gen Z turns the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
- Production Service Papaya Films/Warsaw
- Post Production Electric Theatre Collective
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Elena Camisa
- Line Producer Youree Henley
- Line Producer Marta Spychalska
- DP Matyas Erdely
- Post Producer Jon Purton
- Talent Billie Eilish
- Colourist Luke Morrison
- Sound Designer Dan Beckwith
- Global Chief Creative Officer Kate Stanners
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Director William John
- Producer Nayab Malik
- Producer Ally Dean
- Producer Jodie Sibson
- Designer Talveer Uppal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Vincent Haycock
- Production Service Papaya Films/Warsaw
- Post Production Electric Theatre Collective
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Elena Camisa
- Line Producer Youree Henley
- Line Producer Marta Spychalska
- DP Matyas Erdely
- Post Producer Jon Purton
- Talent Billie Eilish
- Colourist Luke Morrison
- Sound Designer Dan Beckwith
- Global Chief Creative Officer Kate Stanners
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Director William John
- Producer Nayab Malik
- Producer Ally Dean
- Producer Jodie Sibson
- Designer Talveer Uppal
This sentiment that has only grown in importance during the unprecedented events of 2020. Research released by Deutsche Telekom reveals that Gen Z show a high level of optimism for the potential that technology can offer, with 83% saying that connected technology is key to building a better future. Following the disruptions caused by COVID-19, 93% of European Gen Z think that connected technology can be a useful tool for learning and education. 86% feel that it enables them to connect with online communities through shared passions. 90% say that the engagement of young people is key to building a better future, with 75% saying that social media supports them in standing up for what they believe in.
Billie's is the voice of this generation, her music and words are very important to Gen Z. Having her narrate the film couldn’t have been a better choice.
“When we first met Billie she was 17 and about to play Glastonbury," said Franki Goodwin, Creative Director at Saatchi & Saatchi. "She blew us away with her authenticity and her understanding of her fans and their relationships with their phones. As I talked to more and more young people I realised that they didn’t need our ideas, they needed us to listen to theirs. That’s why, for Deutsche Telekom, we created a platform to stand up for Billie’s generation and their use of technology for good. Enabling and amplifying young people’s ideas feels like a great thing a brand can do right now.”
“We wanted to capture the spirit of this generation and show their collective voice harnessed by their use of social media," added Vincent Haycock. "They are a generation that uses technology and social media to raise awareness and create communities. We set out to make a film that felt honest to each of the characters' worlds. Most of what you see is either their actual world or inspired very closely by who they are or what they represent. Billie's is the voice of this generation, her music and words are very important to Gen Z. Having her narrate the film couldn’t have been a better choice.”
