Bite-sized chicken nuggets of wisdom

Chicken Licken – Rasta

Credits

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Agency Joe Public/Johannesburg
Production Company Romance Films
Director Greg Gray

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Credits

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Agency Joe Public/Johannesburg
Production Company Romance Films
Director Greg Gray
Executive Producer Helena Woodfine
Editing Deliverance Post
VFX Chocolate Tribe
Sound TheWorkRoom
HP Diane Cole

DP Adam Bentel
Production Designer Will Boyes
Editor Ricky Boyd
VFX Supervisor Jean Du Plessis
Audio Mixer Stephen Webster
Art Director Ovayo Ntlabati
Chief Creative Officer Xolisa Dyeshana
Copywriter Tlhogi Swaratlhe

Creative Director Assaf Levy
Group Chief Creative Officer Pepe Marais
Senior Art Director Alexa Craner
Senior Copywriter Michelle McKenna

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Created by Joe Public and directed by Greg Gray of Romance Films, the Nuggets of Wisdom campaign spots are packed with the tongue-in-cheek humour that South Africans have come to expect from their favourite Soul Food brand.

The entertaining spots, Rasta and Petrol, show the absurd worst-case-scenarios for each of the lead characters, coming to them in a vision as they take a bite of a Chicken Licken nugget.

One acts as a reminder to fill up on petrol and the other acts as a light-hearted satirical warning to be wise when hiring a police sketch artist.

Both spots strike the correct comical chords and leave the viewers hungry for the insightful visions that will come with a mere bite of a Chicken Licken nugget.