The ‘Tudums’ of everyday
Netflix Italia employs the iconic Netflix opening sound in new campaign celebrating the beginnings of great stories.
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Credits
View on- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
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Credits
View on- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
- Chief Creative Officer Bruno Bertelli
- Executive Creative Director Cristiana Boccassini
- Global Creative Director Mihnea Gheorghiu
- Art Director Alessandro Candito
- Art Director Giulia Trimarchi
- DP Stephane Fontaine
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Producer Valentina Allievi
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Credits
powered by- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
- Chief Creative Officer Bruno Bertelli
- Executive Creative Director Cristiana Boccassini
- Global Creative Director Mihnea Gheorghiu
- Art Director Alessandro Candito
- Art Director Giulia Trimarchi
- DP Stephane Fontaine
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Producer Valentina Allievi
A payphone mysteriously rings in an underground station; a dog delivers an embarrassing belonging at a dinner party; two walkers in a misty forest lose all phone connection. These and other inciting incidents are each followed by the iconic Netflix 'tudum', celebrating the thrill of the start of a good yarn.
Directed by Alex Feil, the spot celebrates the range of stories told through Netflix productions, highlighting the opening sound and using it with irony in some everyday situations.
Focusing on the moments that 'sounds like a good story is about to start', the ad romanticises real-life happenings that could kick-off good stories.
