Blu Samu feels the heat

Helmed by HAMLET director Ludovic Gontrand, through Art Mineur, this arresting film sees the artist turn into a human torch – a visual representation of what feeling overwhelmed can look like. 

Set on a beach at night, the promo features Blu running through a crowd illuminating the space around her. She passes 'sunbathers' who are acting like it’s the middle of the day… snoozing in loungers, reading. Photographer Martin Parr's portraits of holidaymakers were an inspiration. It’s also a nod to Blu Samu’s Portuguese roots and childhood memories of spending long, hot summers by the Med.

Everything was created in camera, so filming with fire had to be very skilfully planned, and it needed to be on a cold night. With only six stunt people and a maximum of 30 seconds permitted per fire stunt, there was no room for mistakes. So multiple cameras were used on set.