Boots creates 'Bootiques' for the tribes in your life
Launching an innovative festive campaign, the high-street favourite's Christmas commercial eschews sentimentality to instead focus on how to pick the perfect gift.
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Credits
View on- Agency Ogilvy & Mather/London
- Production Company Academy
- Director Si & Ad
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Credits
View on- Agency Ogilvy & Mather/London
- Production Company Academy
- Director Si & Ad
- Editing Final Cut/London
- Post Production Electric Theatre Collective
- Sound Design 750mph
- Music Mr Pape
- Chief Creative Officer Dede Laurentino
- Executive Creative Director Jules Chalkley
- Creative Director Sam Cartmell
- Creative Tom Madden
- Creative Morgan Hinds-Shorland
- Executive Producer Victoria Baldacchino
- Executive Producer Medb Riordan
- Producer Shirley O'Connor
- DP Andre Chemetoff
- Editor Ryan Beck
- Edit Producer Frankie Elster
- Colourist Luke Morrison
- Lead VFX Giles Cheetham
- 2D Supervisor Pete Smith
- Post Producer Alasdair Patrick
- Post Producer Holly Treacy
- Sound Designer Sam Ashwell
- Sound Designer Ben Gulvin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy & Mather/London
- Production Company Academy
- Director Si & Ad
- Editing Final Cut/London
- Post Production Electric Theatre Collective
- Sound Design 750mph
- Music Mr Pape
- Chief Creative Officer Dede Laurentino
- Executive Creative Director Jules Chalkley
- Creative Director Sam Cartmell
- Creative Tom Madden
- Creative Morgan Hinds-Shorland
- Executive Producer Victoria Baldacchino
- Executive Producer Medb Riordan
- Producer Shirley O'Connor
- DP Andre Chemetoff
- Editor Ryan Beck
- Edit Producer Frankie Elster
- Colourist Luke Morrison
- Lead VFX Giles Cheetham
- 2D Supervisor Pete Smith
- Post Producer Alasdair Patrick
- Post Producer Holly Treacy
- Sound Designer Sam Ashwell
- Sound Designer Ben Gulvin
It's a problem that keeps on getting tougher to answer - what to get for the person with whom you share little in common.
Thankfully, with their bold new Christmas campaign, Boots are offering a solution in the form of Bootiques, specifically crafted and curated gift edits designed to get that unknown entity the pressie that really gets them. The brainchild of [deep breath] WPP’s Team WBA, which includes Ogilvy UK, Mediacom, Geometry and Bookmark working with True Story, #GiftLikeYouGetThem launches with a hero 90-second TV spot, but includes Bootiques appearing online, in stores, in out-of-home, social media and experiential channels.
Kicking off the campaign is the fun and delightfully schmalz-free commercial, shot by Academy's Si&Ad, in which a traditional village hall scene goes out of control with an exacerbated character relating their frustrations on what a nightmare Christmas shopping has become. What follows is a series of ingeniously produced snippets of problematic gift-recievers, all brilliantly stitched together with the directing duo's trademark smile-inducing transitions.
The film will air during prime-time on Saturday 9 November with a unique road-block media buy across ITV, Channel 4, Sky, YouTube, Facebook and Twitter.
