Bradesco puts its best foot forward
Forging your own path doesn't mean walking alone, says Bradesco Private Bank in its new campaign.
)
Credits
View on- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
- Creative Director Pedro Utzeri
- Chief Creative Officer Marcelo Reis
- Creative VP Pedro Prado
- Creative Director Vinicius Stanzione
- Copywriter Alpho Ramsay
- Art Director Gabriel Marcondes
- Art Assistant Gabriel Rodriguez
- Digital Integration Director Denis Gustavo
- Integrated Production Director Maria Fernanda Moura
- Executive Producer Waldemar Tamagno
- Executive Producer Victor Alloza
- Executive Producer Fernanda Laignier
- Executive Producer Bruna Nogueira
- Post Company Voo-Doo
- Sound Design Evil Twin Music/Brazil
- Producer Andre Faria
- Producer Rafael Vieira
- DP Diego Rosenblatt
- Editor Rodolpho Ponzio
- Colorist Osmar Junior
- Producer Andre Namur
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
- Creative Director Pedro Utzeri
- Chief Creative Officer Marcelo Reis
- Creative VP Pedro Prado
- Creative Director Vinicius Stanzione
- Copywriter Alpho Ramsay
- Art Director Gabriel Marcondes
- Art Assistant Gabriel Rodriguez
- Digital Integration Director Denis Gustavo
- Integrated Production Director Maria Fernanda Moura
- Executive Producer Waldemar Tamagno
- Executive Producer Victor Alloza
- Executive Producer Fernanda Laignier
- Executive Producer Bruna Nogueira
- Post Company Voo-Doo
- Sound Design Evil Twin Music/Brazil
- Producer Andre Faria
- Producer Rafael Vieira
- DP Diego Rosenblatt
- Editor Rodolpho Ponzio
- Colorist Osmar Junior
- Producer Andre Namur
This new spot, created by Leo Burnett Tailor Made Sao Paulo and directed by Felipe Mansur through Alice Films Brazil, shows a baby learning to walk, following in the footsteps of an adult.
At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end though, now an adult, there are no predefined paths, and he must forge his own path.
"This campaign talks to audiences of different age groups, showing that they can rely on the bank for all the support and advice they need at any stage in their lives," says Vinicius Stanzione, Creative Director at Leo Burnett Tailor Made. "The idea is to portray the building of relationships over time, not just with [the bank's] current customers, but with their future generations."
