British Arrows Craft Awards Winners Announced

The British Arrows Craft Awards last night honoured the individual craftsmanship behind some of this year’s best British advertising. The event was held at Supernova in the Victoria Embankment Gardens.

Passion Pictures founder Andrew Ruhemann was presented with the Fellowship Award by Channel 4’s Jon Snow for his consistent, outstanding contribution to the advertising industry.

Andrew Ruhemann comments ‘I feel genuinely moved. It’s hard to imagine that I’m connected to all that stuff. I had a suspicion it was me when I saw that the name tag next to me was Jon’s wife! I’m just really proud.’

Mother’s IKEA Beds picked up the coveted Best Crafted Commercial award, with MJZ, Mother and Work’s Jane Dilworth all on stage receiving the award.
Mother commented ‘When you’re working on it you’re too close to it to know whether it’s award-winning material, you just have to work really hard, put the work out there and hope people like it.’

Gold in the Best Director category went to Juan Cabral also for IKEA Beds, whilst directing duo Us win Gold in the Best New Director category for their work on The Sunday Times Icons.

Picking up the award on Cabral’s behalf, MJZ’s Debbie Turner says ‘If Juan was here this evening he’d be absolutely thrilled to win the award!’

Us commented ‘Getting Icons in one take was a challenge, so too was keeping people motivated when it wasn’t working. It’s been a long time since we shot it and it was fun because it was a lower budget video. To get recognition for it is great and it’s a brilliant way to end the year.’

Final Cut’s Joe Guest collected the Best Editing Gold for Lurpak’s Adventure Awaits, whilst Gold for Best Achievement in Production category is awarded to Ray Leakey at Smuggler for Volvo Trucks The Chase.

Joe Guest comments ‘It feels awesome – it’s always the bridesmaid, never the bride! Dougal always shoots amazing film so it’s what not to put in which is the challenge. I knew the first one was amazing and when we were working on the second one I knew it was better because there was so much nice stuff.’

Ray Leakey comments ‘Finding the location was crucial, and when we saw the script we thought ‘how are we gonna do this?’ We shot in Ciudad Rodrigo and the town was shut down for three days, the Mayor got involved and dealt with shutting the whole place down - getting the town on board was absolutely key.’

Mark Waring, Conor Ryan and Wesley Coman picked up Gold in the Best Animation category for Nike Football The Last Game, and comment ‘There’s a lot of people involved, it’s not just us. There were 18 other animators and it’s one of the biggest jobs we’ve taken on at the company. It felt like something special, it’s Nike and the World Cup – it doesn’t get bigger than that.’



MPC’s Bill McNamara and Jim Radford also won Gold in the Best VFX category for multi-award winner IKEA Beds.

Bill McNamara and Jim Radford comment ‘I think a lot goes to Juan. The Director really pushed it along. We’ve worked for him a lot over the years. It was his thought process the whole way through and we helped embellish what he’d done. It was a real combined, team effort.’

British Arrows Board Member Nick Gill (ECD, BBH) says ‘The standard of this year’s work is really strong – I’m a big fan of Juan Cabral’s IKEA Beds, it’s a beautiful poetic film. If you look at the work coming out this Christmas, which unfortunately can’t be included in the awards, and think about Monty the Penguin, Ringan’s war-inspired Sainsbury’s film and Honda’s new work – there’s a brilliant raft of work coming out right now. Plenty to be proud of.’

Robert Campbell, Chairman of the British Arrows Craft Awards, comments ‘The talent in the room at the awards is incredible. We have Oscar winners in attendance. It’s come a long way, but this year is the best year yet. We’re celebrating serious talent and as well as having a really fun evening.’

Andy Gulliman, Worldwide Director of Film & Content at Saatchi & Saatchi, comments ‘Producers are brilliant problem solvers, every production is a problem that needs solving. Here in this room is the best collection of talent you could find to solve those problems.’

A full breakdown of the awards winners can be found here.



WINNERS - GOLD AND SILVER

FELLOWSHIP AWARD
Presented to Andrew Ruhemann, Passion

BEST USE OF RECORDED MUSIC sponsored by Warner Chappell / Music
GOLD
James Radford at Radford Music for Diageo, Guinness 'Made Of Black' made by Rogue Films for AMVBBDO.

BEST CASTING
GOLD
Richard Atkinson for Vodafone, 'Vodafone Family' made by Partizan for RKCR/Y&R.

BEST MODEL MAKING
SILVER
Gordon Allen at Arch Model Studios, Jonny & Will at Blinkink for Cravendale 'Barry The Biscuit Boy' made by Blinkink for Wieden+Kennedy.

GOLD
Rick Lazzarine at The Character Shop for Foster Farms, Amazing Chicken 'Toto' made by Knucklehead for Goodby Silverstein & Partners.

BEST PERFORMANCE BY AN ACTOR
GOLD
Conner Chapman for The Carers Trust 'Pie' made by Little Fish Films.

BEST EDITING
SILVER
Billy Mead at tenthree for Sainsbury's 'Christmas in a day' made by RSA Films for AMVBBDO.

GOLD
Joe Guest at Final Cut for Lurpak, Cook's Range 'Adventure Awaits' made by Blink for Wieden+Kennedy.

BEST COSTUME AND WARDROBE
GOLD
Mr Gammon for Diageo, Guinness, Sapeurs made by MJZ for AMVBBDO

BEST PRODUCTION DESIGN
SILVER
Richard Lassalle for Dulux 'Colour Love Story'made by Park Pictures for BBH.

GOLD
Pirra for Honda 'Illusions' made by Gorgeous for mcgarrybowen.

BEST DIRECTOR sponsored by BBH
SILVER
Dougal Wilson for Lurpak, Cook’s Range, Adventure Awaits made by Blink for Wieden+Kennedy

GOLD
Juan Cabral for IKEA, Beds made by MJZ for Mother

BEST ORIGINAL MUSIC
GOLD
John Greswell, Christopher Taylor at Menlo Park Music for Jonathan Saunders, Ten
Year Anniversary 'Jumper' made by Bold.

BEST ACHIEVEMENT IN PRODUCTION sponsored by MPC
GOLD
Ray Leakey at Smuggler for Volvo, Trucks, The Chase made by Smuggler for Forsman & Bodenfors

BEST CINEMATOGRAPHY sponsored by Movietech
GOLD
Stephen Keith-Roach for Lurpak, Cook’s Range, Adventure Awaits made by Blink for Wieden+Kennedy

BEST CGI
SILVER
Digital Domain for British Heart Foundation, Inherited Heart Conditions, BHF Baby made by RadicalMedia for Grey London

SILVER
Duncan Horn, Florian Juri, Alastair Hearsum, at Glassworks for Lycra, 'Lycra Moves You' made by Independent Films for SapientNitro.

GOLD
Jon Park at MPC for first direct, Little Frill made by Outsider for JWT

BEST PERFORMANCE BY AN ACTRESS
GOLD
Morgan Campbell for Barnardo’s, Courage made by Pulse Films for BBH

BEST COLOURIST sponsored by FilmLight
SILVER
Jean-Clement Soret at MPC for John Lewis, Never Standing Still made by Blink for adam&eveDDB

GOLD
Adam Scott at The Mill for Diageo, Guinness, Sapeurs made by MJZ for AMVBBDO

BEST LIVE ACTION SFX
GOLD
Paul Mann at Machine Shop SFX for Sony, Bravia 4K, Four Times The Detail made by Smuggler for McCann London

BEST ANIMATION
GOLD
Mark Waring, Conor Ryan, Wesley Coman for Nike Football, Apparel, The Last Game made by Passion for Wieden+Kennedy Portland

BEST USE OF RECORDED VOICE
SILVER
Ben Herbert for Kids Company, See the Child made by Gorgeous for AMVBBDO

GOLD
Jess Thom for Channel 4 Born Risky, Alternative Voices made by 4Creative

BEST SOUND DESIGN
GOLD
Aaron Reynolds at Wave Studios for Lurpak, Cook’s Range, Adventure Awaits made by Blink for Wieden+Kennedy

BEST VFX sponsored by Thoughtbubble
GOLD
Bill McNamara, Jim Radford at MPC for IKEA, Beds made by MJZ for Mother

BEST MAKE-UP, HAIR & PROSTHETICS
SILVER
Fiona Fellows, Bill Turpin for Nestlé, Kit-Kat, Double Act made by Rogue Films for JWT

GOLD
David Dupuis, Michele Baylis for TUi Travel, Thomson Holidays, Simon the Ogre made by Sonny London for BMB

BEST NEW DIRECTOR sponsored by Electric Theatre Collective
GOLD
Us for News International, The Sunday Times, ‘Icons’ made by Academy Films for Grey London

BEST CRAFTED COMMERCIAL sponsored by Work
IKEA, Beds made by MJZ for Mother