Carey croons for Walkers' Christmas crisps
Joseph Kahn directs a mega spot for Walkers that celebrates the 25th anniversary of Mariah Carey’s definitive Yuletide anthem.
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Credits
View on- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Joseph Kahn
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Credits
View on- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Joseph Kahn
- Post Production The Mill/London
- Audio Post Wave Recording Studios
- US Production Co. Supply & Demand
- Chief Creative Officer Alex Grieve
- Chief Strategy Officer Craig Mawdsley
- Producer Anita Sasdy
- Executive Producer Nicola Doring
- Editor Scott Cato
- Sound Designer Parv Thind
- Talent Mariah Carey
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Credits
powered by- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Joseph Kahn
- Post Production The Mill/London
- Audio Post Wave Recording Studios
- US Production Co. Supply & Demand
- Chief Creative Officer Alex Grieve
- Chief Strategy Officer Craig Mawdsley
- Producer Anita Sasdy
- Executive Producer Nicola Doring
- Editor Scott Cato
- Sound Designer Parv Thind
- Talent Mariah Carey
A quarter century since its release and – love it or loath it – the song, All I Want For Christmas Is You, is still, arguably, the sound of the season.
The diva was reportedly paid £9m to appear in the 60-second ad, which was created by AMV BBDO, produced by Caviar London, and sees multi-award-winning promo king, Joseph Kahn direct Carey in a delightfully camp tale with a cheeky twist.
Promoting Walkers' limited-edition festive flavours, the spot sees the singer wrapping a music video shoot by graciously bestowing gifts to the cast and crew.
However, when it comes to snack time and there’s only one pack of Pigs In Blankets flavour crisps left, her less-sharing side comes through, resulting in a tense tussle with a plucky elf that proves all Mariah really wants for Christmas is a deep-fried, pork flavoured potato snack.
The film launched on TV and Twitter on Saturday and is backed up with digital, social and packaging, with Mariah appearing on packets up till the holidays, alongside a promotion giving consumers the chance to win – more-or-less – all they want for Christmas.
