Cheetos drop the Hammer on the Super Bowl
For their Big Game spot, the cheesy brand have unleashed the power of MC Hammer, his legendary hammer pants and his touching smash hit.
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
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Unlock full credits and more with a shots membership
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
When MC Hammer first belted out his iconic, contact-fearing phrase, little did he realise that he was actually talking about cheesy digits.
Thankfully, in a Super Bowl spot promoting their new popcorn range, Cheetos know that the only correct utterance of Can't Touch This is when avoiding luminous fromage fingertips ruining items.
Preceded by a fun teaser, implying that the MC was likewise inspired, and wonderfully incorporating the man himself (and his legendary pants) throughout, this joyous spot from Goodby Silverstein and Partners and dummy's Harold Einstein is worth your Hammer Time.
We can only Pray for a sequel...
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
