Heeeeere's Cranston

Mountain Dew – Mountain Dew

Credits

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Agency TBWA Chiat Day/New York
Production Company MJZ/USA
Director Tom Kuntz

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Credits

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Agency TBWA Chiat Day/New York
Production Company MJZ/USA
Director Tom Kuntz
Talent Tracee Ellis Ross
Senior Executive Producer Eriks Krumins
Editing NO6
Editor Jason MacDonald
Editor Nick Schneider

Executive Producer/Managing Partner Corina Dennison
Senior Producer Laura Molinaro
Assistant Editor Max Redinger
Finishing Method Studios/Los Angeles
Music Found Objects Music Productions
Color Company 3/Los Angeles
Colorist Tim Masick
Audio Post PLUSHNyc

Audio Engineer Rob Fielack
Talent
Producer Emily Skinner
Associate Creative Director Ashley Veltre
Chief Creative Officer Chris Beresford-Hill
Executive Creative Director Amy Ferguson
Executive Creative Director Julia Neumann
Executive Producer Amanda Revere

HP John Doris
Senior Copywriter Christopher Santaiti

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Some movie scenes are so iconic, you don't even need to have seen the film to know where it's from.

Here's hoping that's the case for Mountain Dew's new spot, which sees the legendary axe scene from The Shining - a distinctly non-family-friendly movie - recreated in enjoyable detail for the Super Bowl - a distinctly more-family-friendly show.

Taking on Jack Nicolson's Jack Torrance role is Bryan Cranston, joyfully chewing the scenery whilst obliterating it.

Shot by MJZ's Tom Kuntz, through agency TBWA Chiat Day New York, the fun-loving spoof gets top marks for accuracy, and even topper marks for one of the most delightful/disturbing final shots in recent commercial history...

The ad was preceded by the below teaser: