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Nike – Sport Changes Everything, Chicago-Style

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Director Mike Warzin of Arts & Sciences has teamed up with Wieden+Kennedy Portland for Nike's new, Chicago-centric spot. 

For those who aren't familiar with Chicago, residents of the Windy City have a particular way of doing things and of not doing things, which includes - importantly -no ketchup on your hot dog.  

On hand is a motivation speaker in the shape of the till guy at a local diner, inspiring the next generation of sporting stars and extolling the virtues that make Chicago what it is; extra heart, no nonsense, never sugar coated, less talking and more action and if you get in the way, they’ll run you over like a Mack truck.

In addition to the commercial, Nike has created a Chicago diner to celebrate the power of sport, hosting various activations open to the public and featuring cast members from the film.

Warzin is repped in the UK by Bold

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