Chloë Sevigny and Zalando unwrap your story
Actor, director and fashion icon, Chloë Sevigny joins Zalando in the upcoming Holiday campaign where she explores her multifaceted identity, in a spot directed by Justyna Obasi.
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Zalando, a leading European e-commerce destination for fashion and lifestyle, launches Unwrap Your Story, a holiday campaign that dives deep into the intimate relationship between style and identity.
Starring actor, director and fashion designer Chloë Sevigny, this campaign explores intimate settings, from family dinners to nights out with friends, each scenario narrating a distinct chapter of Sevigny's life.
“Every piece of clothing represents a different story and a glimpse into our different lives. Unwrap Your Story is an invitation to celebrate our multifaceted identities, and a journey I’m proud to be part of,” says Chloë Sevigny.
Credits
View on- Agency 72andSunny/Amsterdam
- Production Company ANORAK Film
- Director Justyna Obasi
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Credits
View on- Agency 72andSunny/Amsterdam
- Production Company ANORAK Film
- Director Justyna Obasi
- Local Production Company My Way
- Producer Stefan Bader
- Stylist Lawrie Abei
- Talent Chloe Sevigny
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 72andSunny/Amsterdam
- Production Company ANORAK Film
- Director Justyna Obasi
- Local Production Company My Way
- Producer Stefan Bader
- Stylist Lawrie Abei
- Talent Chloe Sevigny
Crafted with the creative touch of director Justyna Obasi and the visual insights of photographer Dani Pujalte and styled by Lawrie Abei, the campaign depicts a journal of moments where Sevigny's multiple roles echo the multidimensional identity in us all.
“It has been a fantastic ride working together with Chloë. As Unwrap Your Story explores the different sides one person can have in the eyes of their loved ones, Chloë was perfect for the role,” says Sara Spännar, VP Global Marketing at Zalando. “She embodies Zalando’s values of empowerment, style and self expression. And on top is a true style icon herself.”
The campaign, created in collaboration with 72andSunny creative agency, will run on television, OOH, digital media and Zalando-owned channels across Zalando markets.
